The experience of being a part of the marketing group "Cameleon Brothers" to help market the new Alternative/Indie artist Iris was very interesting. To start the process off, we started researching popular artists in the Alternative/Indie genre and learned about the uniqueness of this genre. We chose to do in depth research on the groups Daft Punk and Foster the People. Even though both of these artists fell in the same category of music, what makes the genre Alternative/Indie so different is that every game can be different. We wanted to make sure that our artists had this same uniqueness feel so we made sure fashion of our artist was heavily incorporated in our music video by having our artist wear some interesting clothing.
In order to make the music video entertaining but also showcase our artist we added a story element about a girl who broke up with her boyfriend and wanted to enjoy herself combined with some clips of our main artist doing the song. This choice helped to introduce fans to who the new artist is and also make the music video fun and showcase that our artists songs can get people to have a good time.
For filming the artists we had the artist at two locations outside to perform the song. This made the video seem more light since it was filmed outside in front of pretty backgrounds. When it came to filming the story it was filmed in multiple settings and also incorporated a time change where it ended up becoming night which added tot he story element. To be more efficient, we decided for the artist to film their part by themselves and have the person filming the story part to do it separately. This allowed for a very efficient film process.
When it came down to choosing how to market we chose to incorporate social media pages like Instagram and Twitter to get out name out there. A big part of an artist is their performances. Since our artist is brand new we wanted to perform sometimes online incorporating Instagram Live. Using Instagram Live would allow the artist to showcase their musical talents but also interact to fan's comments. We also made sure that our artist would have opportunities to perform live such as being one of the first performers at music festivals like Coachella or opening for popular artists in the Alternative/Indie genre such as Twenty One Pilots. These tactics may not seem like the most promotional however it is hard for a new artist to be able to host their own concerts and have a big enough fan base so this would allow our artist to market themselves more and start to begin that fan base since there is still a decent crowd at the beginning of music festivals or to watch openers perform. Another marketing strategy we picked was to collaborate with well known energy drink brand BANG. This collaboration is something our older sector of our target audience of young people ages 13-30 would enjoy. Since our music tends to incorporate an "Electric Feel" to it using technology, a drink like BANG also gives its costumers the same feeling. We called our drink "Circuits" which is the name of our song that we realized. We also did some more basic strategies like make a website and create merchandise but these were some of the more unique strategies that we chose.
The final part of this project was the presentation. We created the presentation on Google Slides and used similar colors to the vibe of our artist on each side. The presentation was simple but elaborated by each speaker which made it easy on the eyes and clear but also very informative. Each slide provided information about other successful artists in our genre and also about our own marketing strategy.
What I learned from this project is that there are a lot of miner details that are involved in marketing a musician. For example, not every brand is a good idea to collaborate with an artist but that certain brands are better than others. When it comes time to do my portfolio project, I am going to consider a lot of the miner choices that we made for our music video that were really important such as the clothes. I will also make sure to think about the variety of types of shots that we used to help make our music video more entertaining and enjoyable.
Overall, I enjoyed this project and being able to help promote an unknown artist. I am able to have more respect for marketers that promote anybody because every single thing an artist does more than likely had a choice behind it and everything is done very meticulously.
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